Marketing

By:

Alfredo Pacheco Espinoza.

Endira Robles Estrella.

MARKETING.

The Marketing Mix:

The Marketing Mix consists of ‘the four Ps’: providing the customer with the right Product at the right Price, presented in the most attractive way (Promotion) and available in the easiest way (Place).

·         Product

·         Price

·         Promotion

·         Place

Advertisments and Commercials:

Promoting a product involves developing a ‘USP’, the Features and Benefits which make it unlike any of the competing products.

There are four stages in promoting a product ‘AIDA’:

·         Attract the ATTENTION of potencial customers.

·         Arouse INTEREST in the product.

·         Create a DESIRE for its benefits.

·         Encourage customers to take a prompt ACTION.

Promoting products and brands:

Promoting a product doesn’t only involve advertising, it involves considering it as a ‘Total Product’: its brand name, presentation, labelling and packaging are all part of the total product- as well as its instructions, reliability and after-sales service. A service is also a product and customers must be made aware of what is being offered. 

Global Brands: